Bachelor of Business Administration in Marketing


Prepare for lucrative marketing careers and discover your purpose in business.

Houston Christian University offers a Bachelor of Business Administration (BBA) in Marketing degree program that equips you with practical business and marketing skills, aligning your career ambition with the challenges of creating marketing strategies that connect with others honestly, humbly, and ethically.

As a marketing major at HCU, you’ll leave equipped to elevate brands with integrity, genuine connection, and a Christ-centered perspective. Through a curriculum that explores global business strategy, consumer behavior, marketing analytics, and social media marketing, make strong decisions that enable long-lasting marketing success.

Join Houston Christian University to earn your seat at the table in various marketing and business careers. Shape conversations, campaigns, and companies backed by internship experience and guided by wise faculty with real industry experience.

Marketing Major Curriculum

Learn skills that elevate your lucrative potential

The bachelor’s degree in marketing curriculum equips you to analyze customer needs, craft resonant messaging, and position brands, products, and services—all while upholding Christian virtues.

Our comprehensive coursework builds business knowledge and communication abilities that open doors across corporate marketing, advertising, and market research. Core classes foster financial literacy, economic perspectives, and systems thinking that spans various disciplines including operations, law, and global strategy. Then, a marketing internship course solidifies your experience and savvy in preparation for your first job after graduation.

Courses

Marketing major courses elevate your acumen.
  • Social Media Marketing
  • Sports, Entertainment & Event Marketing
  • International Marketing
  • Principles of Advertising
  • Principles of Management

Unrivaled Career Benefits

Graduate with experience and skills that promote success.

Houston’s energetic business sector surrounds HCU, providing marketing majors with access to internships and real-world experiences with business and marketing departments, firms, and agencies.

Many of our Huskies who study marketing go on to pursue careers in advertising, brand and product management, industrial and international marketing, public relations, and marketing research. Outside of the classroom, lecture series and career fairs help advance your career along with other student career resources.

Salary and Outlook

As a business marketing major, you acquire the skills and knowledge necessary for specialist or analyst roles in marketing, advertising, and public relations. With additional experience, you can become a successful marketing manager. According to the Bureau of Labor Statistics, market research analysts and marketing specialists will see a 13% increase in open positions from 2022-2032, faster than the average across occupations. These positions earn an average of $68,230 per year, and marketing managers earn an average of $140,040 per year.

Student Opportunities, Support, and Initiatives

Networking and Internships

Real-world connections and experience.

At Houston Christian University, our marketing program balances valuable networking with faculty and alumni with exciting internship opportunities. Engage with experienced professionals and apply your learned skills in real-world settings, gaining hands-on experience in various aspects of marketing. This blend of mentorship and practical application seamlessly transitions you from academic study to a successful marketing career.

Student Support and Services

Your support system at Dunham.

At HCU, we understand the importance of cultivating a robust network of support services that ensure your path to success is well navigated. Engage with our team of success specialists and experienced faculty advisors when you need them, and explore our student success initiatives.

Explore College of Business Hubs

Access industry connections.

Tap into Houston Christian University’s on-campus support for actualizing your career potential through exclusive programming tailored to aspiring marketers. From clubs and organizations that connect you with peers and faculty to leadership, mentorship, and internship opportunities through the McNair Center for Entrepreneurship and Free Enterprise and Center for Christianity in Business.

Your Business and Marketing Education


Marketing Minor

Add marketing and business to any HCU major.

Opt for a different HCU major program and use the marketing minor to learn the fundamentals of business functions and consumer decision-making, acquiring valuable skills that are in demand in any industry.

BBA to MBA Pathway

Elevate business expertise in one additional year.

Transition seamlessly from your BBA in Marketing major to a Master of Business Administration (MBA) and streamline your path to advanced marketing and business careers. Take advantage of this opportunity by talking to your academic advisor and tailoring your degree plan to begin graduate studies early.

Entrepreneurship Certificate

Tailor your marketing education.

The Dunham College of Business offers multiple undergraduate certificates in business areas, including a Certificate in Innovation and Entrepreneurship. Use a certificate as a stepping stone to the full bachelor’s degree in marketing or to make your résumé stand out against the crowd.

Admissions and Aid

Embark on an empowering academic journey within a tight-knit spiritual community, where students are transformed into marketing leaders ready to apply ethical principles and technical skills to shape business success. Schedule a tour of our campus or explore the following to take the next step:

  • HCU by the numbers: See what and who makes our community what it is.
  • Explore admissions: No application fees, no hassle. Learn about the undergraduate admissions process.
  • Tuition and aid: From scholarships to federal aid, explore costs and how to manage them.

Earn a BBA in Marketing at HCU

Houston Christian University’s marketing major program prepares you for a rewarding career in the dynamic world of marketing. Develop your creativity, critical analysis, and communication skills to tap into various business and career opportunities.

Launch a rewarding career in business and marketing today. Begin your application.