Marketing Minor

Craft compelling stories.

Every purchase tells a story. Every brand shapes perceptions. In the intricate dance of commerce and communication, marketers choreograph the moves that captivate audiences and propel businesses forward. At Houston Christian University, the marketing minor isn’t just about learning theories—it’s about mastering the art and science of influence in the digital age.

Program Overview

HCU’s marketing minor is a carefully curated journey through the essentials of modern marketing. Students will explore:

Microeconomics

Unravel the complex web of market forces and consumer choices. This course lays the groundwork for understanding the economic underpinnings of effective marketing strategies.

Principles of Accounting

Decode the language of business. Learn how numbers tell stories and how financial insights drive marketing decisions.

Consumer Behavior

Dive into the fascinating world of consumer psychology. Discover what makes people tick, click, and buy.

Marketing Strategy

Become the architect of brand success. Learn to craft comprehensive marketing plans that turn business goals into reality.

Why HCU’s Marketing Minor Stands Out

Houston Christian University’s marketing minor offers several unique advantages:

  • Expert Faculty: Learn from experienced professionals and academics who bring real-world insights to the classroom.
  • Christian Perspective: Explore marketing ethics and decision-making through the lens of Christian values.
  • Hands-on Experience: Participate in case studies, projects, and internships to apply classroom knowledge to real business scenarios.
  • Networking Opportunities: Connect with industry professionals and alumni through guest lectures, workshops, and networking events.

Review minor requirements

Why Minor in Marketing at HCU

A marketing minor is the secret ingredient that can transform any major into a recipe for career success. It’s the perfect blend of creativity and strategy, offering students:

  • A toolkit for standing out in a crowded job market
  • The ability to decode consumer psychology and market trends
  • A foundation in business principles that transcend industries
  • The skills to turn ideas into campaigns that resonate and convert

Career Opportunities in Marketing

A marketing minor opens doors to diverse career paths across various industries. Graduates with marketing expertise are well-positioned for roles such as:

  • Marketing Coordinator
  • Social Media Manager
  • Brand Strategist
  • Market Research Analyst
  • Digital Marketing Specialist
  • Product Manager
  • Public Relations Specialist

Admissions & Aid

If you’re ready for a fulfilling journey in marketing, Houston Christian University welcomes you to apply. Get started today: 

Minor in Marketing at Houston Christian University

Contact your program coordinator for more information about the Marketing minor.
John  Brooks, Jr., DBA
Professor of Marketing
Program Coordinator, Marketing, BBA