Archie W. Dunham College of Business
Management, Marketing, and Business
Richard Kniffen, PhD Profile and Contact Information
- Assistant Professor of Business Data Analytics
- Chair, Department of Business, Analytics, and Marketing
Education
- PhD, Management Information Systems, University of Houston
- MBA, Business Analytics and Supply Chain Management, University of Houston
- BS, Christian Leadership, College of Biblical Studies, Houston
Courses Taught
- BUSA 3315 – Spreadsheet Modeling with Business Applications
- BUSA 4360 – Data Analytics
- BUSA 6315 – Fundamentals of Data Analytics
- BUSA 6320 – Practical Data Analytics
- BUSA 6321 – Data Analytics: Cases and Insights
- MIS 3330 – Information Systems and Business Analytics
- MIS 4350 – Predictive Analytics and Data Mining
Teaching Focus
Dr. Kniffen’s primary teaching focus is within the information systems and analytics disciplines. Beyond his academic background, Dr. Kniffen brings 10 years of analytics and information technology experience to the classroom. His focus is on the application of analytic methods to solving business problems and the use of information systems to improve business performance.
Research Interest and Publications
Dr. Kniffen’s research interests include the use of social media, communication, and user well-being. He applies experimental and quantitative methodologies.
Additional Information
Dr. Kniffen resides in Cypress with his wife, Ingrid, and two children, Elias and Matias. The family attends Cy-Life Church. Dr. Kniffen enjoys spending time with his family reading, exercise, hiking, and fishing.