The Entrepreneurship Institute asked Michael Player, director of HBU’s McNair Center for Entrepreneurship and Free Enterprise, to speak as part of The Presidents’ Forum of Houston on Oct. 17, 2017. As one of five expert panelists, Mr. Player addressed the rapidly changing consumer and business marketing environments impacting the market share and brand awareness of existing companies and start-up companies in Houston. The Presidents’ Forum is an annual conference of high-powered peers backed by a powerful network of helpful entrepreneurs and expert service providers, held in cities throughout the USA. Executives gain invaluable insights, learn practical solutions to key challenges and discover new ways to grow their business while at this event.