Bachelor of Business Administration in Marketing

The bachelor’s degree in marketing curriculum equips you to analyze customer needs, craft resonant messaging, and position brands, products, and services—all while upholding Christian virtues.

Our comprehensive coursework builds business knowledge and communication abilities that open doors across corporate marketing, advertising, and market research. Core classes foster financial literacy, economic perspectives, and systems thinking that spans various disciplines including operations, law, and global strategy. Then, a marketing internship course solidifies your experience and savvy in preparation for your first job after graduation.
Review degree plan

Courses

• Social Media Marketing
• Sports, Entertainment & Event Marketing
• International Marketing
• Principles of Advertising
• Principles of Management

Marketing Minor

Opt for a different HCU major program and use the marketing minor to learn the fundamentals of business functions and consumer decision-making, acquiring valuable skills that are in demand in any industry.
Review minor requirements
Review minor page

Entrepreneurship Certificate

The Dunham College of Business offers multiple undergraduate certificates in business areas, including a Certificate in Innovation and Entrepreneurship. Use a certificate as a stepping stone to the full bachelor’s degree in marketing or to make your résumé stand out against the crowd.

Houston’s energetic business sector surrounds HCU, providing marketing majors with access to internships and real-world experiences with business and marketing departments, firms, and agencies.

Many of our Huskies who study marketing go on to pursue careers in advertising, brand and product management, industrial and international marketing, public relations, and marketing research. Outside of the classroom, lecture series and career fairs help advance your career along with other student career resources.

Salary and Outlook

As a business marketing major, you acquire the skills and knowledge necessary for specialist or analyst roles in marketing, advertising, and public relations. With additional experience, you can become a successful marketing manager. According to the Bureau of Labor Statistics, market research analysts and marketing specialists will see a 13% increase in open positions from 2022-2032, faster than the average across occupations. These positions earn an average of $68,230 per year, and marketing managers earn an average of $140,040 per year.