Brand Standards

Brand is about perceiving; it is a person’s core feeling about an institution. Simply put, brand is reputation. Reputation is built on human experiences and interactions. People want to connect with other people. It’s in our nature. This is why a brand must come alive, expressing a clear story and discernible personality, just like a human being. Houston Christian University takes great pride in its brand. These brand standards were created to ensure the long-term growth and management of the HCU brand for decades to come.