Brand Standards

Brand is about perceiving; it is a person’s core feeling about an institution. Simply put, brand is reputation. Reputation is built on human experiences and interactions. People want to connect with other people. It’s in our nature. This is why a brand must come alive, expressing a clear story and discernible personality, just like a human being. Houston Christian University takes great pride in its brand. These brand standards were created to ensure the long-term growth and management of the HCU brand for decades to come.

These are the official visual elements that represent our university. Below, you’ll find guidelines and downloadable assets for our university logos, lockups, athletic logos, and university colors. Consistent use of these elements helps protect and strengthen our brand identity across all platforms and communications.

Maintain a consistent and professional image in all your communications with our official letterhead, business cards, and email signature designs. These assets are designed to align with the university’s brand standards.

PowerPoint and graphic resources to create clean, professional, and on-brand materials.

Use these resources to keep your social media content aligned with the university’s brand. You'll find guidelines, tips, and tools to help you create posts that are clear, consistent, and professional across all platforms.

These are a few short sentences that define the ethos of HCU and provide a jumping off point for messaging and university promotion.