Social Media Standards & Strategy

Maintaining a consistent and cohesive brand presence across all social media platforms is crucial for building brand recognition and trust with your audience. Established brand standards ensure that your brand’s visual identity, tone of voice, and messaging remain consistent, regardless of the platform or the person managing your social media accounts. The attached PDF outlines our comprehensive social media brand guidelines, providing detailed instructions on how to adhere to these standards effectively. It covers aspects such as brand logo usage, color palettes, typography, imagery style, content themes, tone and language, and best practices for engaging with your audience. By following these guidelines, you’ll ensure that every social media post, interaction, and campaign aligns with our brand’s values and reinforces our distinct identity, fostering a seamless and cohesive brand experience for our followers.

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General Standards

Welcome to the Houston Christian University Social Strategy Guide! This will provide you with an overview of our campus-wide social media strategy for our social media platforms. To know the best times to post, visit this Sprout Social.