Social Media Standards
General Standards
Welcome to the Houston Christian University Social Strategy Guide! This will provide you with an overview of our campus-wide social media strategy for our social media platforms. To know the best times to post, visit this Sprout Social.
- Know why you’re posting
- Check your accounts daily
- Respond within 24-48 hours
- Talk about the school, students, alumni, programs
- Use quality pictures and graphics
- Tailor every post to each platform
- Always edit mistakes
- Use & understand your analytics
- Use a content calendar
AVG USER SPENDS 35 MIN/DAY
Audience: Adults
You want engagement, not just reach
Less than 6 posts per week (min: 1)
Use video and live video appropriately
Utilize groups & events tools
AVG USER SPENDS 15 MIN/DAY
Audience: Teen – 35, Women
You want quality pictures and engagement
1 – 3 posts/week; at least 1 story/day
Use the location tag, great captions, hashtags
Be pretty
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AVG USER SPENDS 3 MIN/DAY
Audience: 18-50, Men
5 tweets/day (including retweets)
Use hashtags
News and humor
Tweet same content multiple times, different ways
AVG USER SPENDS 17 MIN/MONTH
Audience: Business professionals
4 – 5 posts/week (min: 1)
Use links to relevant news stories & blogs
Connect to the HCU University page
Be professional & polished