University Colors

Use the primary brand colors – HCU Blue and HCU Orange for most use cases. Secondary colors for accents and backgrounds when necessary. Never alter logo colors. For web accessibility, utilize accessible color combinations like the blue logo on white. Dark backgrounds are primarily reserved for custom use cases requiring special approval. Contact Marketing for clarification.

 

Official-Blue

Official Blue*
Hex – #273A80       Pantone – 288 C
CMYK – C100 M92 Y17 K5

Orange

Official Orange*
Hex – #F05123       Pantone – 1655 C
CMYK – C0 M84 Y100 K0

Accessible-Orange

Accessible Orange*
Hex –#C64027      Pantone – 7597 C
CMYK – C16 M89 Y100 K5

Secondary-Blue

Secondary Blue
Hex – #84B9E1      Pantone – 637 C
CMYK – C46 M15 Y1 K0

Deep Blue Color

Deep Blue*
Hex – #001B4D      Pantone – 298 C
CMYK – C100 M93 Y35 K44

Warm Gray Color

Warm Gray
Hex – #D9DAD9     Pantone – 420 C
CMYK – C14 M10 Y11 K0

Light Gray Color

Light Gray
Hex – #ECECEC      Pantone – 420 C (50%)
CMYK – C6 M4 Y4 K0

White
Hex – #FFFFFF       CMYK – C0 M0 Y0 K0

*Typical color uses are as follows:  Deep Blue – online.
Official Blue and Orange – recommended for print.   Accessible orange – recommended for the web.
Please use the codes provided and do not color-pick the color blocks.

Other Logos and Branding Tools

HCU LOGO
Official Logos
lockup-for-web-brand
Department Logos
Athletic Logos

 

Branding Standards?

BRAND - STANDARDS

Brand Standards

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