Use the primary brand colors (HCU Blue and Orange) for most use cases. Secondary colors for accents and backgrounds when necessary. Never alter logo colors. For web accessibility, utilize accessible color combinations like the blue logo on white. Dark backgrounds are reserved for custom use cases requiring special approval. Contact Marketing for clarification.

Please use the codes provided and do not color-pick the color blocks.

Typical color uses are as follows:

  • Official Blue and Orange: recommended for print (this orange is NOT for text)
  • Accessible orange: web use only (allowed for large text headings)
  • Deep Blue: online. 

 

Official Blue*

Hex – #273A80Pantone – 288 C
CMYK – C100 M92 Y17 K5

 

Official Orange*

Hex – #F05123Pantone – 1655 C
CMYK – C0 M84 Y100 K0

 

Accessible Orange*
for web use only 

Hex –#DB3B0FPantone – 172 C
CMYK – C0 M89 Y100 K0

 

Secondary Blue

Hex – #84B9E1Pantone – 637 C
CMYK – C46 M15 Y1 K0

 

Deep Blue*
Hex – #001B4DPantone – 289 C
CMYK – C100 M93 Y35 K44

 

Warm Gray
Hex – #D9DAD9Pantone – 420 C
CMYK – C14 M10 Y11 K0

 

Light Gray
Hex – #ECECECPantone – 420 C (50%)
CMYK – C6 M4 Y4 K0

 

White
Hex – #FFFFFFCMYK – C0 M0 Y0 K0

Please use the codes provided and do not color-pick the color blocks.

HCU Interior Paint Palette

Primary Interior Colors

PROMAR 200 ZERO VOC / EGGSHELL / LATEX IFC 8112NP
Primary wall color

 

SW 6524: COMMODORE
First choice accent wall color
Use in office lobby entries

 

SW 6521: NOTABLE HUE
Accent wall alternate

SW 6520: HONEST BLUE
Accent wall alternate

SW 7029: AGREEABLE GRAY
Accent wall alternate

View full interior color palette

Other Logos and Branding Tools

HCU LOGO
Official Logos
lockup-for-web-brand
Department Logos
Athletic Logos

 

Branding Standards?

BRAND - STANDARDS

Brand Standards

Need Help?

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