Use the primary brand colors – HCU Blue and HCU Orange for most use cases. Secondary colors for accents and backgrounds when necessary. Never alter logo colors. For web accessibility, utilize accessible color combinations like the blue logo on white. Dark backgrounds are primarily reserved for custom use cases requiring special approval. Contact Marketing for clarification.
Official Blue*
Hex – #273A80 Pantone – 288 C
CMYK – C100 M92 Y17 K5
Official Orange*
Hex – #F05123 Pantone – 1655 C
CMYK – C0 M84 Y100 K0
Accessible Orange*
Hex –#C64027 Pantone – 7597 C
CMYK – C16 M89 Y100 K5
Secondary Blue
Hex – #84B9E1 Pantone – 637 C
CMYK – C46 M15 Y1 K0
Deep Blue*
Hex – #001B4D Pantone – 298 C
CMYK – C100 M93 Y35 K44
Warm Gray
Hex – #D9DAD9 Pantone – 420 C
CMYK – C14 M10 Y11 K0
Light Gray
Hex – #ECECEC Pantone – 420 C (50%)
CMYK – C6 M4 Y4 K0
White
Hex – #FFFFFF CMYK – C0 M0 Y0 K0
*Typical color uses are as follows: Deep Blue – online.
Official Blue and Orange – recommended for print. Accessible orange – recommended for the web.
Please use the codes provided and do not color-pick the color blocks.
