Build the analytical skills that drive business — and your career — forward.

Learn to transform raw information into business strategy with the Bachelor of Business Administration (BBA) in Business Data Analytics degree program at Houston Christian University. In this program, you build practical skills in data visualization, predictive modeling, database management, and advanced spreadsheet analysis — all within a business context that connects technical ability to real organizational outcomes.

HCU’s Archie W. Dunham College of Business aligns this curriculum with the analytical demands of Houston’s energy, healthcare, technology, and professional services sectors. As a business data analytics major at HCU, our experienced faculty guide you to pair data-driven thinking with the Christian principles that define us, preparing you to lead with both precision and integrity in a marketplace that increasingly rewards analytical skill.

Whether you study on campus or online, this ACBSP-accredited program equips you with the tools employers are actively seeking — from SQL and Tableau to statistical modeling and project management — so you graduate ready to contribute from day one.

Applications open in August.

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BBA in Business Data Analytics Program Overview

Business Data Analytics Curriculum

Our BBA in Business Data Analytics curriculum blends core business knowledge with hands-on training in the tools and techniques that drive modern decision-making.

You start with a strong foundation in business statistics, accounting, economics, and management, then advance into specialized coursework in data visualization, database systems, predictive modeling, and advanced spreadsheet analysis. A capstone project ties everything together, giving you the chance to apply your skills to a real-world business analytics challenge.

This program is available both on campus and fully online, with flexible scheduling designed for working professionals and traditional students alike. The Archie W. Dunham College of Business earned ACBSP accreditation in Fall 2025, and this curriculum reflects that commitment to academic quality and professional relevance.

Courses

Master the tools behind smarter business decisions.

  • Data Visualization in Business
  • Business Applications of Database Management Systems
  • Spreadsheet Modeling II
  • Project Management
  • Predictive Analytics and Data Mining
  • Business Statistics

Certificate in Data Analytics

Add a credential that sharpens your competitive edge.

The Archie W. Dunham College of Business offers a 15-credit-hour Certificate in Data Analytics that covers the full range of analytical skills, from foundational business statistics to advanced predictive analytics. Whether you pursue it alongside your BBA or as a standalone credential, this certificate signals specialized expertise to employers in data-driven industries.

Business Data Analytics Minor

Analytical skills add value to any major.

If you’re pursuing a different major but want to strengthen your data skills, consider adding a minor in Business Data Analytics. This minor complements any HCU bachelor’s degree with practical training in data analysis, visualization, and business modeling — skills that stand out on a résumé in any industry.

What Can I Do with a BBA in Business Data Analytics

Career Benefits

Business data analytics majors drive smarter organizations. Graduates of the BBA in Business Data Analytics from the Archie W. Dunham College of Business step into roles where analytical thinking directly shapes business strategy. With training in data visualization, database management, predictive modeling, and project management, you are prepared for positions as a business analyst, data analyst, business intelligence analyst, operations research analyst, reporting specialist, or data visualization specialist.

As a business data analytics major at HCU, you benefit from Houston’s position as the fourth-largest city in the U.S. and a national hub for energy, healthcare, logistics, and professional services. These industries generate thousands of analytics-related job openings each year. You also have access to tailored career services, advancement opportunities, and events like lecture series featuring visiting industry experts through the Archie W. Dunham College of Business.

Salary and Outlook

Careers in business data analytics consistently rank among the fastest-growing and highest-paying professions in the U.S. economy. The Bureau of Labor Statistics reports data scientist as the fourth fastest-growing occupation nationally, with strong salary outcomes across related career paths. For specific career details, the Bureau of Labor Statistics reports:

Data Scientists

  • Median annual wage of $112,590
  • Projected growth rate of 34% (much faster than average) from 2024–2034.

Operations Research Analysts

  • Median annual wage of $91,290
  • Projected growth rate of 21% (much faster than average) from 2024–2034.

Computer and Information Research Scientists (with graduate education)

  • Median annual wage of $140,910
  • Projected growth rate of 20% (much faster than average) from 2024–2034.

Management Analysts

  • Median annual wage of $99,410
  • Projected growth rate of 9% (much faster than average) from 2024–2034.

Market Research Analysts

  • Median annual wage of $68,230
  • Projected growth rate of 7% (much faster than average) from 2024–2034.

Business Certificates

Customize your training in business data analytics with certificates in high-demand specializations including data analytics, entrepreneurship, and project management. Or, pursue a minor or secondary area of focus with spare electives.

Graduate Degrees in Data Analytics

Attain advanced professional credentials and deeper technical expertise to launch your career with a PMBA in Data Analytics through the Archie W. Dunham College of Business or a MS in Data Science through the College of Science and Engineering.

Admissions and Aid

Begin your educational adventure in a close-knit spiritual environment at HCU, where we cultivate future leaders in business accounting equipped with both ethical insights and technical expertise to drive business excellence and fulfill their calling. Consider taking these next steps:

Earn a BBA in Business Data Analytics at HCU

At Houston Christian University, our bachelor’s degree program in accounting hones your analytical, problem-solving, and communication skills essential to navigating the diverse and lucrative accounting field. Embrace a program that advances your professional competencies and integrates Christian values, setting you on a path to success and leadership in the business sector.

Contact your program coordinator for more information about the BBA in Business Data Analytics.
Richard Kniffen, PhD
Richard Kniffen, PhD
Assistant Professor of Business Data Analytics
(281) 649-3341