Richard Kniffen Archie W. Dunham College of BusinessManagement, Marketing, and Business Assistant Professor of Business Data Analytics Education PhD, Management Information Systems (ABD), University of Houston MBA, Business Analytics and Supply Chain Management, University of Houston BS, Christian Leadership, Collège of Biblical Studies, Houston Courses Taught BUSA 3315 – Spreadsheet Modeling with Business Applications BUSA 6315 – Fundamentals of Data Analytics MIS 3330 – Information Systems and Business Analytics MIS 4350 – Predictive Analytics and Data Mining Teaching Focus Mr. Kniffen’s primary teaching focus is within the information systems and analytics disciplines. Beyond his academic background, Mr. Kniffen brings 10 years of analytics and information technology experience to the classroom. His focus is on the application of analytic methods to solving business problems the use of information systems to improve business performance. Research Interest and Publications Mr. Kniffen’s research interests include the use of social media, communication, and user well-being. He applies experimental and quantitative methodologies. Additional Information Mr. Kniffen resides in Cypress with his wife, Ingrid, and two children, Elias and Matias. The family attends Cy-Life Church. Mr. Kniffen enjoys reading, exercise, hiking, and fishing.