Our Identity

Our brand reflects who we are as a university — our values, our voice, and our visual identity. This page brings together the tools, assets, and guidelines you need to communicate clearly and consistently across all platforms. Whether you’re creating print materials, digital content, or social media posts, these resources will help you stay on brand and make a strong, unified impression.

Brand Standards

Brand is about perceiving; it is a person’s core feeling about an institution. Simply put, brand is reputation. Reputation is built on human experiences and interactions. People want to connect with other people. It’s in our nature. This is why a brand must come alive, expressing a clear story and discernible personality, just like a human being. Houston Christian University takes great pride in its brand. These brand standards were created to ensure the long-term growth and management of the HCU brand for decades to come.

Brand Logos & Colors

These are the official visual elements that represent our university. Below, you’ll find guidelines and downloadable assets for our university logos, lockups, athletic logos, and university colors. Consistent use of these elements helps protect and strengthen our brand identity across all platforms and communications.

Communication Materials

Maintain a consistent and professional image in all your communications with our official letterhead, business cards, and email signature designs. These assets are designed to align with the university’s brand standards.

Presentation & Visual Materials

PowerPoint and graphic resources to create clean, professional, and on-brand materials.

Social Media Standards & Strategy

Use these resources to keep your social media content aligned with the university’s brand. You'll find guidelines, tips, and tools to help you create posts that are clear, consistent, and professional across all platforms.