The Business Administration major infuses business disciplines with marketable skills of interpersonal communication, writing, and critical analysis to help graduates serve in companies and organizations, and their own ventures. The Business Administration minor contains core business elements, including legal concerns, economic principles, statistical outcomes, management strategies and marketing plans.
Browse business, analytics and marketing degree programs through HCU’s college of business.
The mission of the Department of Business, Analytics, and Marketing is to serve Christ through a diverse faculty who endeavor to impart professional knowledge and skills and who mentor students to ethically and professionally leverage data-driven insights, analytical tools, and marketing strategies to create value and transform organizations, communities, and society.
Degrees in Business Analytics and Marketing
Bachelor's Degrees
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Business Data Analytics (BBA)
Equips students for careers as business analysts and data scientists. The program combines rigorous business core courses with specialized coursework in data visualization, relational databases, and advanced business modeling, grounded in a Christian worldview of servant leadership and ethical stewardship. -
Marketing (BBA)
The BBA in Marketing undergraduate degree helps future professionals to be well-versed in the planning, implementation and analysis of marketing strategies across industries. Coursework encompasses the human, financial, technological and administrative areas necessary for effective marketing approaches.
Minors
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Business Administration
The Business Administration major infuses business disciplines with marketable skills of interpersonal communication, writing, and critical analysis to help graduates serve in companies and organizations, and their own ventures. The Business Administration minor contains core business elements, including legal concerns, economic principles, statistical outcomes, management strategies and marketing plans. -
Data Analytics
This minor introduces students to the rapidly growing field of data analytics. It develops critical-thinking, problem-solving, and communication skills to understand how to analyze large, complex data sets. Data analytics can be applied to business, engineering, health sciences, political science and behavioral sciences. -
Marketing
The BBA in Marketing undergraduate degree helps future professionals to be well-versed in the planning, implementation and analysis of marketing strategies across industries. Coursework encompasses the human, financial, technological and administrative areas necessary for effective marketing approaches.
Master's Degrees
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Professional MBA in Business Data Analytics (MBA)
This program is designed for students with professional work experience and combines foundational business expertise with advanced analytical training, creating leaders who drive organizational success through data-driven decision making. Position yourself for aspiring to executive positions or enhance analytical leadership skills with this MBA.
Certificates
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Data Analytics
Learn to convert raw information into valuable business insights with HCU’s practical data analytics program. Through focused coursework in business statistics, spreadsheet modeling, and predictive analytics, you’ll gain skills highly sought in today’s marketplace. Led by experienced industry professionals, graduates find pathways to rewarding careers in the expanding field of data science.
Contact the Department Chair
Assistant Professor of Business Data Analytics
Chair, Department of Business, Analytics, and Marketing