On this episode, we’re joined by Dave Jones.
Dr. Dave Jones founded M is Good, a Christian advertising agency, in 2001. The agency has served over 1,000 ministries worldwide, generating $50 million in revenue and managing roughly $1.7 million in monthly ad spend across 40-50 organizations. A former professional hockey player in Europe, Dave has spent 25 years coaching NHL, NFL, and elite athletes alongside hundreds of executives. He holds a Doctorate in Sport and Performance Psychology. Dr. Dave’s vision is to unify excellence in the marketplace. He lives in Raleigh with his wife Laura and their two children.
He is the author of the brand new book, Plan to Win: How to Manage Your Fear, Lust, Anger, and Pride While Building Your Christian Organization.
Key Takeaways
- To build an agency that endures, your identity must be anchored in Christ—not in human approval or material success: Disappointment from teammates and clients is inevitable when pressure strikes, but switching from toxic motivators like fear, lust, and pride to glorifying God with your talents gives you the resilience needed to survive the multi-year grind of business growth.
- Transitioning from SEO to Answer Engine Optimization (AEO) is essential to cut through modern digital noise: As search shifts from traditional Google results to conversational AI tools like ChatGPT and Claude, organizations must deeply understand their target persona and build structured FAQ banks that directly mirror the exact, specific questions users ask.
- Daily spiritual habits transform team culture and sharpen company performance: Embedding consistent practices into the daily routine—such as a morning blitz with prayer, devotionals, and personal updates—builds genuine relationships over mere religion, producing measurable business skill growth and long-term discipleship.
Christian Business Leader is the show for marketplace Christians seeking to explore and apply God’s will for business. If you want to learn more about how to do business for the glory of God and shape culture through discipling the business world, this show is for you.