• Marketing Without Mission: The Secularization of Marketing Practice

        Marketing Without Mission: The Secularization of Marketing Practice   By   Antoinette J. Okono       Abstract   Marketing communication practice can become detached from ethical and transcendent purpose (the secularization of marketing practice) because ...

  • Business as a Mission: A Panel Discussion

    Business As Mission: A Panel Discussion Editor’s Note On March 27, 2026, the Center for Christianity in Business at HCU organized a panel discussion on the topic: Business as Mission, during the scheduled Spring Networking Luncheon event. The panel ...

  • Christian Business Leaders Take Their Faith Seriously

    A recent nationwide study by the HCU Center for Christianity in Business revealed that most Christian business leaders are serious about integrating their faith in their businesses and their daily lives. The study interviewed over 500 faith-driven business ...

  • Living Cases: Aligning My Work with My Personal Purpose

    [By Robin John, 2020] Introduction In 2005, I spent a year in Pune, India, working for a large custody bank. During that year, I hired, trained, and oversaw local employees who were highly educated. Many were slowly emerging ...

  • Spiritual Leadership

    [By Henry and Richard Blackaby, 2020] A Note from the Editors In a world where the pounding waves of political, economic, technological, and cultural forces are deafening, leadership takes on a special significance for Christians in the marketplace. ...

  • Leading from Within: Modeling Biblical Transformation

    [By Garret Lane Cohee and Samuel Voorhies, 2020] Abstract One of the loudest drumbeats of modern leadership centers on organizational transformation. Driven by technological innovation, disruption, and agility, combined with workforce generational and organizational shifts, business leaders increasingly ...

  • What Christian Leaders Can Learn from Lean

    [By Andrew Parris and Don Pope, 2020] Abstract The term “Lean” was coined by researchers at MIT in the 1980s to describe the methods developed by Toyota in post-war Japan to first survive, then thrive, and ultimately dominate ...

  • Christian Leadership and Forgiveness

    [By Marjorie Cooper, 2020] Abstract Christians in business and organizational leadership are under pressure to perform and to adapt to rapidly changing circumstances perhaps more than at any other time in recent memory. Because of so much pressure ...

  • Godly Leadership

    [By Al Erisman, 2020] Abstract King David made a profound statement about Godly leadership near the end of his life, prefacing it with a strong claim that this idea was not his, but was given to him by ...