Platinum Partnership
The HCU women’s basketball program has embarked on a partnership with worldwide jewelry brand Kendra Scott, bringing a new type of sponsorship pairing to the HCU athletic department.
“We are so excited to be working with a national brand in Kendra Scott,” said head women’s basketball coach Donna Finnie. “It is very important for me that we show our young women examples of successful women in business; so who better than Kendra Scott? Her story is so inspirational and we are so grateful to her marketing people for all of the opportunities we are being offered through this partnership.”
The launch of the partnership took place this past summer with members of the team making an in-store appearance at the brand’s Highland Village location on July 20. Team members were in store meeting and greeting shoppers while a portion of all sales from that day were donated back to the program, ultimately leading to a check of $1,253.72 coming back to the women’s basketball program.
The brand also had a pop-up shop planned for the first home football game of the season, on Sept. 7, featuring custom HCU-colored earrings, necklaces, rings and bracelets for sale. 20 percent of all sales will be donated to the Huskies from the pop-up.
On Sept. 6, the Huskies held the Queens of the Court Dinner, a fundraiser event at the Marriott Sugar Land. As part of the evening, the Huskies put on a fashion show with members of the team donning jewelry donated by Kendra Scott for the event.
“Between the in-store promotional days, the fashion show we did with Kendra Scott providing all of the jewelry for, and the ongoing HCU custom-colored packages we are promoting, we are so excited what lies ahead as we continue to build our relationship.”
The Huskies have another in-store event planned for December 2024, again receiving a portion of all proceeds for the day. During the entire 2024-25 season, Kendra Scott will be donating a piece of jewelry to be given to the Kendra Scott Fan of the Game at all 16 games played in Sharp Gym.
HCU women’s basketball also now has an online site for HCU fans to purchase the custom-colored jewelry, hcuwomensbasketball.splashthat.com, along with a special promo code, GIVEBACK-HIPED, on any online Kendra Scott purchases that will automatically generate 20% back to the women’s basketball program.