Archie W. Dunham College of Business
Business as usual. Not.
So you want to study business? HCU’s Department of Management, Marketing and Business is for you. We teach the skills that will prepare you to succeed in whatever industry you enter. There are limitless opportunities in the world of business and you need experienced mentors to guide you through and to them. Our experienced and diverse faculty not only teach you to excel academically, but also ethically and professionally.
Business is global.
Read about our International Business major to see how you can achieve worldwide success.
Business is competitive.
Read about our Management major if you yearn to become the best.
Business is creative.
Read about our Marketing major and discover the vast array of ways to use your talents.
Degrees in Management Marketing and Business
Minors
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Business Administration (BA, Minor)
The Business Administration major infuses business disciplines with marketable skills of interpersonal communication, writing, and critical analysis to help graduates serve in companies and organizations, and their own ventures. The Business Administration minor contains core business elements, including legal concerns, economic principles, statistical outcomes, management strategies and marketing plans. -
Data Analytics (Minor)
This minor introduces students to the rapidly growing field of data analytics. It develops critical-thinking, problem-solving, and communication skills to understand how to analyze large, complex data sets. Data analytics can be applied to business, engineering, health sciences, political science and behavioral sciences. -
International Business (BBA, Minor)
A BBA in International Business readies learners for business relations and transactions in a global setting. Courses in management, marketing, accounting, finance and more are paired with a study of international cultural exchange. A study abroad program serves as a programmatic capstone. -
Management (BBA, Minor)
The BBA in Management degree is designed to prepare students for careers in industries such as energy, healthcare, hospitality, manufacturing, education and finance. Emphasis is placed upon management theory and practice, helping to form critical-thinking and ethical decision-making skills. -
Marketing (BBA, Minor)
The BBA in Marketing undergraduate degree helps future professionals to be well-versed in the planning, implementation and analysis of marketing strategies across industries. Coursework encompasses the human, financial, technological and administrative areas necessary for effective marketing approaches.
Master's Degrees
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Business Administration (MBA)
The MBA graduate degree is built around high-level courses in finance, economics, accounting, management and marketing. This prestigious program builds thoughtful leaders suited to commercial, organizational, non-profit and governmental settings. Students may specialize in Accounting, Data Analytics, Entrepreneurship, General Management, International Business, Marketing, Organizational Development and Change, or Sustainability. -
Human Resource Management (MS)
The graduate program in Human Resources Management offers students versatile personnel expertise, and provides contemporary savvy relevant to the human resources field. The program is ideal for managers, directors and others who lead the recruitment, retention and development of employees in any organization. -
Human Resource Management in People Analytics (MS)
HCU’s MSHRM in People Analytics advances the evolution of modern workforce management through the integration of traditional HR expertise and analytics capabilities. This STEM-designated program develops leaders capable of driving organizational transformation through data-driven decision making. -
International Business (MIB)
The MIB prepares you to manage global organizations and value chains. Learn international marketing, global finance and investment, cross-cultural leadership, supply chain logistics across borders, and international law and trade policy. Through applied learning experiences and research projects, prepare for senior positions in fields like import/export, international consulting, global nonprofit management, and multinational corporations. -
Leadership (MS)
Combining biblical principles and business fundamentals, the online Master of Science in Leadership program focuses on developing strategic, ethical leaders equipped to guide change, empower teams, and drive progress across organizational settings. -
Professional MBA in Business Data Analytics (MBA)
This program is designed for students with professional work experience and combines foundational business expertise with advanced analytical training, creating leaders who drive organizational success through data-driven decision making. Position yourself for aspiring to executive positions or enhance analytical leadership skills with this MBA. -
Professional MBA in Management (MBA)
The PMBA in Management develops transformational business leaders who combine strategic business expertise with Christian ethical principles to navigate complex organizational challenges and drive meaningful change. Learn essential business disciplines, moral leadership, and strategic vision for executive management success in today’s marketplace.
Certificates
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Business Administration
A 15-credit program covering accounting, economics, management, and marketing plus one elective. Completable within a year of part-time study with 3.00 GPA requirement. Ideal for career changers, entrepreneurs, and professionals seeking advancement without a full degree. Prepares graduates for roles in management, marketing, business analysis, sales, HR, and operations across various industries. -
Business for Entrepreneurs
Transform innovative ideas into thriving ventures. You’ll develop essential entrepreneurial skills in accounting, business fundamentals, microeconomics, management, and ethical decision-making. This program prepares you for careers as a startup founder, business consultant, or innovation strategist—all supported by expert faculty in a collaborative learning environment. -
Data Analytics
Learn to convert raw information into valuable business insights with HCU’s practical data analytics program. Through focused coursework in business statistics, spreadsheet modeling, and predictive analytics, you’ll gain skills highly sought in today’s marketplace. Led by experienced industry professionals, graduates find pathways to rewarding careers in the expanding field of data science. -
Entrepreneurial Leadership
Beginning with new venture development fundamentals, build your business toolkit through specialized courses in financial integration, innovation management, marketing, or social media. Learn from faculty with industry experience to develop the leadership abilities necessary for launching and sustaining successful ventures. -
Entrepreneurship
Focus on essential new venture development principles plus specialized training in strategic innovation, marketing strategies, or social media optimization. Designed for busy professionals, this efficient program provides the practical knowledge needed to transform promising ideas into viable businesses. -
Entrepreneurship
Develop your business vision with this streamlined curriculum that balances business theory and real-world application. Core courses in new venture creation are complemented by your choice of specialized electives in innovation management, marketing strategies, or social media. Join fellow entrepreneurs in a supportive community designed to help you balance educational goals with existing professional commitments. -
General Management
Build a personalized management skillset by selecting courses from innovation, organizational development, project management, or business stewardship. The adaptable curriculum serves aspiring executives and mid-career professionals seeking to enhance their leadership capabilities in contemporary business environments. -
International Business
Develop cross-cultural business competencies by studying business stewardship, global human resources, international marketing, or international accounting. The focused curriculum prepares professionals for career advancement in multinational contexts or overseas assignments in our interconnected global economy. -
Marketing
Begin with international marketing principles, then customize your learning through entrepreneurial marketing, social media management, or project management coursework. Industry veterans share techniques for building brand value, driving engagement, and capturing attention in competitive global markets. -
Organizational Development and Change
Develop expertise in change management, human resource optimization, and global workforce leadership through a curriculum balancing theory with application. The specialized training serves HR professionals, consultants, and executives guiding organizations through periods of growth, restructuring, or cultural evolution. -
People Analytics
Integrates people analytics, advanced HR technology systems, and digital HR methodologies to enhance your analytical capabilities or a leader looking to make evidence-based decisions that drive organizational success. -
Sustainability
Learn to integrate environmental responsibility across business functions through targeted courses in business stewardship, sustainable accounting, and green marketing. Graduates can balance profit with social and environmental priorities—valuable expertise in today’s increasingly eco-conscious marketplace.
Contact the Program Coordinator
Professor of Management
Chair, Department of Management, Marketing, and Business