On this episode, we’re joined by Kurt and Kristen Luidhardt, co-founders of The Prosper Group.
This leading digital agency in Republican politics and Conservative advocacy was established in 2006. Under their leadership, the firm has played a pivotal role in the election of 103 members of Congress, 15 U.S. Senators,14 Governors, and one President. Their innovative digital strategies have garnered over three dozen awards, and their expertise has extended internationally, working on campaigns and advocacy efforts in Mexico, Brazil, Ireland, and Belgium. Kurt and Kristen are also leading experts in the Liberty Spenders market, a $5 trillion economy of conservative and Christian consumers who prioritize spending with brands that share their values.
Through their work at The Prosper Group and their data company, Mustard Seed Interactive, they help businesses and campaigns reach this influential audience. As a couple, they also enjoy spending time with their two children and are active speakers on political, business, and leadership topics. They’ve been married for 20 years and have a two-year-old and a four-year-old.
The Luidhardts emphasize the importance of integrating faith into all aspects of life, including business, parenting, and career, inspired by their education at Indiana Wesleyan University and the teachings of Dr. Glenn Martin.
They highlight the impact of consumer choices on supporting value-aligned brands, sharing examples like Every Life diapers, which support crisis pregnancy centers instead of Planned Parenthood.
Public Square is recommended as a marketplace for businesses that align with Christian and conservative values, helping consumers make informed choices about where to spend their money.
Companies like Hobby Lobby, Chick-fil-A, and Seven Weeks Coffee demonstrate how businesses can express Christian values through policies, charitable giving, and faith-driven missions.
The concept of second chance employment, as seen with ‘I Have a Bean,’ highlights the transformative power of faith in providing opportunities for ex-convicts and fostering redemption in the workplace.
Consumers are encouraged to research where their money goes, as some companies support pro-life causes while others fund initiatives like gender transition scholarships, reflecting the importance of value-based spending.
The Luidhardts stress the importance of community support among Christian business owners, drawing inspiration from the strong economic collaboration within the Jewish community.
A new initiative, the Christian Business Alliance, aims to create small groups for business owners within churches to foster connections, address loneliness, and encourage marketplace engagement.
Businesses can effectively reach the Christian market by articulating their faith and values, using storytelling, and leveraging unique media channels and influencers within faith-based communities.
The Luidhardts’ book, ‘Liberty Spenders,’ serves as a resource for understanding the Christian and conservative market and provides strategies for businesses to connect.
Christianity in Business is the show that helps Christian business leaders to integrate biblical values into business. ChristianityInBusiness.com